Key takeaways from her appearance on Beyond the Transaction
In the latest episode of ‘Beyond the Transaction,’ our host Katie Baldwin unravels the intricacies of branding and the art of creating memorable experiences. We had the pleasure of hosting Jess Owen, the creator of Just Jess Boujee Bakery. As we explore the heart of New Zealand’s business landscape, we’ve gathered valuable insights and takeaways that small business owners can use in their businesses.
One resounding theme emerged: the significance of creating an immersive and unforgettable experience for customers while they’re in store. Beyond the transaction, it’s about the ambiance, the engagement, and the lasting impression you leave.
Jess’s story vividly illustrates the impact of aesthetics and branding in the competitive food industry. Her love for the colour pink became a signature element of Just Jess Boujee Bakery’s identity. A unique point of difference in the market is crucial. While your products are undoubtedly important, the overall experience sets business apart. Thinking in relation to Skyzer’s coloured terminals, it isn’t just about a functional tool; it’s about curating an environment that reflects your brand identity. It’s about making a statement that resonates with your customers.
Engaging on social media is a strategy that has proven successful for Jess. As a small business owner, you can take a page from her playbook—connect with your audience, share behind-the-scenes content, and let the personality of the business’ brand shine through. Social media is a crucial ally for businesses. Jess discusses how platforms like Instagram played a pivotal role in shaping the growth of her bakery. Engage with their audience and building a loyal community is they key. Imagine your customers capturing the vibrancy of your newly upgraded checkout area with Skyzer’s coloured terminals and sharing it on their social media platforms. It’s not just a transaction; it’s an experience worth sharing.
As we distill these key takeaways, the message is clear: It’s about more than just the products you sell—it’s about the experience you create for customers. Upgrade your business experience with a coloured terminal, and let it be a testament to your commitment to creating something truly special for your customers. Your success goes beyond the transaction; it’s about the journey, the ambiance, and the connections you build along the way.
Recap of the episode…
- Create an Unforgettable Experience: Prioritize customer experience over mere transactions. Offer something unique that leaves a lasting impression.
- Upgrade the Payment Experience: Elevate your in-store experience with coloured terminals, adding a touch of personality to your business.
- Prioritise Rest and Mental Well-being: Learn from Jess’s experience and prioritise self-care to prevent burnout and maintain a strong mental and physical state.
- Balance Creativity and Functionality: Strive for a harmonious balance between the aesthetic appeal of your products/services and their functionality. This approach resonates with customers.
- Engage on Social Media: Leverage the power of social media to engage with your audience, build a community, and showcase the personality behind your brand.
- Support Local Businesses: Understand the challenges faced by small businesses and contribute to the local economy by supporting and shopping from them.
Don’t miss out on these engaging and enlightening episodes. You can listen to them right here, on our website. Explore the podcast player below and immerse yourself in the world of business decisions – and remember, it’s about going beyond transactions and crafting extraordinary brand experiences. Join us as we venture Beyond the Transaction!
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